AI-generated marketing copywriting

Generative AI models like language model GPT-3 and image generators can revolutionize the digital marketing landscape. For instance, GPT-3 can write engaging and personalized emails, social media posts, or advertisements at a large scale, saving time and offering consistency. It can turn bullet points into complete sentences perfect for SEO or product descriptions.

Generative AI can assist in ad A/B testing by creating multiple copy variations for evaluation. It can also respond to user comments on social platforms in real-time, ensuring a smooth customer experience.

Image generators can produce countless visually appealing graphics for social media posts, ads, or banner images, tailored to specific brand guidelines. They also help in creating personalized content to engage different segments of audiences effectively.

Together, these technologies make it possible to rapidly generate creative marketing content without overburdening a human team.

This example application demonstrates how you can leverage Clevis to build a custom AI application, in this case, an AI-generated marketing copywriting tool. Using the configuration given, you can create a similar app or branch out within the same realm of applications.

The process starts with the Text Input step which collects user's input regarding the product or service they require marketing copy for. Once this data has been collected, it triggers ChatGPT, an AI model from OpenAI, to perform a series of tasks. First, the ChatGPT uses the user input from the previous step to generate a catchy tagline. It then creates a persuasive product description followed by crafting engaging content for social media posts. These tasks are sequentially executed as represented by the multiple ChatGPT steps.

Once all these procedures are completed, the Display Output step comes into play. It presents the series of texts generated by the AI, i.e., the product tagline, description, and social media posts, to the user in a very friendly and easily digestible format.

Thus, using Clevis, you can combine different AI capabilities, specifically, utilize the power of ChatGPT to create applications that require sophisticated text generation.